Feministing posted a vintage Volvo ad from the 60′s that would never fly today. First, because it treats the woman in the ad as an inept, incompetent shrew. Second, because plenty of women buy cars themselves and the ad’s target audience seems to be guys who need help in convincing their non-driving wives of the wisdom of their decisions. The narrator says:
If your wife won’t let you buy a Volvo (what, is she your mother?), let her drive one. That’ll really do the job. Once she gets the feel of it, she might like knowing you’re getting a car that, in most cases, lasts long enough to get people out of car payments, and into new furniture payments, or swimming pool payments, or fur coat payments.
All the while this dude’s wife is bumping and jostling down the road, trying to drive a manual, or riding in reverse in the automatic. Get it? Women can’t drive! Ha!I
Is it just me or does that dude look old enough to be her dad?
Sarah Haskins on Current TV shows that things aren’t that much better now when she deconstructs the loving carress of a Volvo S80.