My Black Brick » Marketing a Tank

Give the gift of OEM

DoctorJay — Thu, 24 Dec 2009 04:38:07 +0000

Happy holidays! Bring in your brick for service? Illustration found on the cover of a catalogue for OEM parts at a Volvo dealer way back in the 70s.

Blowing the Past Out Their Ass

DoctorJay — Tue, 22 Dec 2009 14:45:56 +0000

With 17 second 1/4 mile times, I just don’t see the Turbo in this Volvo ad “blast(ing) a V8 right off the road”. I have ridden in a muscle car, and this, sir, is no muscle car. The tail-light trails are wicked cool though.

Via Volvo244.nl

Cutaway Illustration of a 244

DoctorJay — Sun, 08 Nov 2009 02:33:10 +0000

Cool little painting from yesteryear.

Volvo vinner i Längden!

DoctorJay — Fri, 29 May 2009 04:35:08 +0000

The strapping young lad above is Sune Larsson from Stockholm, Sweden. According to the 1979 issue of Din Volvobutik:

Sune äger en Volvo 144 av – 72 års modell. Den har gått over 74.000 mil och har gjort Sune till vinnare i vår tävling om vilken Volvo 140 som rullat längst.

Anyone care to translate? I assume he drove over 74,000 miles in 7 years? Was that a feat of derring-do in the late 70s? Ten thousand miles a year is an average commute these days. Regardless, that’s one proud Swede.

About: I found a trove of scanned Volvo brochures and miscellany on a server from Sweden a while back and will be trickling the best images out over time. They’re collected under the category “Marketing a Tank“.