Tag Archives: bankrupt

Saab vs Volvo

saab_blowup… and Saab splits from Detroit first.

Truth About Cars has a great guest post from Stein X Leikanger documenting a marketing meeting during the continuing destruction of the “soul” of Saab under GM.

GM wanted Cross-Platform Synergies, and didn’t pay much attention to the individual brands. Just look at www.gm.com – I hate that place – they still think there is such a thing as a GM-car, at the expense of the individual brands, and they’re never going to abandon that mindset.

I wasn’t familiar with the “Saab versus…” ad campaign he mentions in the post, but a search for “Saab vs Volvo” pulls up this awesome clip from “Scorched Heat” of a 740t being chased by 900 series cop cars.

Ford to Sell Volvo? (Part 3)

From TTAC today:

Either Ford gets a signature from a willing buyer or Volvo will be terminated… Ford is reported to be asking between $3b to $4b for Volvo, much less than the $6.4b they paid.

And the potential suitors? China’s Chery. China’s Changan. China’s Dongfeng.

This is a far cry from the Swedish nationalization rumors that were flying around late last year. Whatever happens it looks like it’ll go down this month.