Old Advertising | My Black Brick

My Black Brick

Keeping a '92 Volvo 240 Wagon on the Road & Other Automotive & DIY Musings

Riding at a 45° Angle Was Never This Much Fun

Sweet airbrush work on this ad from 1980. Don’t think I’ve ever seen a performance image from that era that included a driver wearing a seat belt. Click image for full ad.

Via productioncars.com.


Volvo vinner i Längden!


The strapping young lad above is Sune Larsson from Stockholm, Sweden. According to the 1979 issue of Din Volvobutik:

Sune äger en Volvo 144 av – 72 års modell. Den har gått over 74.000 mil och har gjort Sune till vinnare i vår tävling om vilken Volvo 140 som rullat längst.

Anyone care to translate? I assume he drove over 74,000 miles in 7 years? Was that a feat of derring-do in the late 70s? Ten thousand miles a year is an average commute these days. Regardless, that’s one proud Swede.

About: I found a trove of scanned Volvo brochures and miscellany on a server from Sweden a while back and will be trickling the best images out over time. They’re collected under the category “Marketing a Tank“.