In the wet dream of Bob Lutz, the 2010 Cadillacs are a multi-stage rocket blasting across the salt flats under the watchful eye of the NASAesque GM launch team. The new CTS Sportwagon bursts forth as the first stage in a cycle that ends with a new coupe.
Over the Thanksgiving holiday I had the please to read Chuck Closterman’s “Eating the Dinosaur“. In it he talks of how, as a culture, we’ve come to accept the lies that the advertising media presents us, and the fact that we don’t take things literally. The media business knows this, and presents products to us with the knowledge that we don’t take them seriously. Advertisers moved from presenting their clients products factually to evoking an impression to the subconscious of how a consumer will feel when they buy their product. We’re at a point now where we know it’s all lies, so advertisers can just present any hyperbolic scenario and know that we won’t think they’re presenting truth; it’s just stuff that looks cool blowing up! Therefore, we get a 264hp V6 station wagon being compared to a rocket burning hundreds of gallons of fuel each second to achieve earth orbit.
BONUS: The first few seconds of this Cadillac ad show a woman grinning as she drives a new SRX. I was pleasantly surprised to recognize Paula Merritt, a woman I knew briefly a couple years ago through a friend in Brooklyn. She used to play drums for Grandma’s Boy (now Bad Girlfriend) before moving to LA to further her modeling career. Looks like she’s doing well. Way to go Paula!