Saab vs Volvo

saab_blowup… and Saab splits from Detroit first.

Truth About Cars has a great guest post from Stein X Leikanger documenting a marketing meeting during the continuing destruction of the “soul” of Saab under GM.

GM wanted Cross-Platform Synergies, and didn’t pay much attention to the individual brands. Just look at www.gm.com – I hate that place – they still think there is such a thing as a GM-car, at the expense of the individual brands, and they’re never going to abandon that mindset.

I wasn’t familiar with the “Saab versus…” ad campaign he mentions in the post, but a search for “Saab vs Volvo” pulls up this awesome clip from “Scorched Heat” of a 740t being chased by 900 series cop cars.

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