Turn Me On, Dammit! is a coming of age film set in Skoddeheimen, Norway. The teens in the film wait outside a store to score some beer and are luck enough to have a dude in a light blue Volvo 245 pull up and buy it for them. Later in the film the same brick gives a ride to the lead character, Alma, in her quest to find peace of mind in Oslo.
One thing about owning an older car is that when I notice a weird smell while driving I always say to myself “Is that my car?” then look around to see if there are any busted, rusty pickup trucks around. If it’s just me on the road the next question is “Where’s that coming from?”
I’m starting to get a burned plastic smell emanating from somewhere on my brick. I’ve noticed that interior fresh air circulation is coming out hot. I’m dreading the inevitable, which is that my blower motor is probably going. It squeals after keeping the heater on more than 15 minutes. Looking at this video from Brick Squad and reading articles titles “chainsaw method” is filling me with dread.
Once again CNN Money’s Alex Taylor III writes an odd article based on a ridiculous premise that goes nowhere. While we previously heard him pontificate about station wagons, this time Taylor III writes of what he calls the “Curse of the Volvo 240“.
After writing about how the 240 has achieved a cult-like status as the lovable loser of the auto world, he then documents the decline of the Swedish company after the model was discontinued. He gives a basic history lesson that includes the attempt to shape Volvo as a luxury brand, the buyout by Ford in 1999 and the current resting place within the stable of China’s Zhejiang Geely Holding Group.
Rather than examining how the 240 cemented the brand’s reputation for safety and reliability, creating a “halo effect” that helped lift the public’s perception of subsequent models, Taylor III writes of the “bad luck” the company endured as it moved away from boxy and homely to sleek and luxurious. He sees the decline in sales as the result of a “jinx”, rather than a series of poor decisions by management and an inability to provide consumers with cars that are affordable and smart.
By allowing branding focus groups to guide decision making, Volvo lost an opportunity to exploit the niche, devoted following their company had established. The resulting decline is sales wasn’t from some weird, supernatural phenomenon; it was from the experience of consumers and their ability to see that the magic was gone. Alex Taylor III has it exactly backwards.
“Made in Sweden” is a set of photos documenting one owners fleet of Volvos. Lots of pretty pictures of parts.
In the 1951 Tex Avery animation “Car of Tomorrow” we learn of the “Glass Bottom Car” that allows drivers to see below them. This way they can look down and see if the pedestrian they ran over was a friend of theirs. 50’s era racism and sexism abound in this uncensored cartoon:
In 1955’s “Four Wheels, No Brakes” we get a satirical glimpse of car dealers as Pete Hothead finally decides to get a new car:
via Cartoon Brew
A world overrun with automobiles is the dystopian nightmare of the cartoon “Automania 2000” from 1963. So many cars have grid-locked that people have just been living in them for the past 5 years. The cartoon is an anti-consumerist critique of 1950s excess.
via Cartoon Brew
Cross-posted on Hoboken Pudding.
Is that tire smoke… or burning oil?
Wired online has a quick article by Adam Savage, co-host of Discovery Channels “MythBusters“, where he explains how owning a used Volvo 245 helped him develop an understanding of how to break down complex systems into workable steps. He states:
Every repair followed the same progression:
(1) I don’t know how
(2) I can’t afford to pay someone else to do it
(3) I have to do it
(4) hey, that wasn’t so hard!
This was pretty much how I fell into Volvo 240 repair. The most I’d worked on before was bicycles. I had a friend in high school who rebuilt a 1969 Dodge Charger and I remember being mystified by all the parts he had in his garage. How could they possibly be put back together correctly? I don’t know if I’d be able to do a complete rebuild, but I do know that projects that I had previously been mystified by I now am proud to say I’ve done. Some worked out better than others but at least when I stubbornly drive my smoking brick to the mechanic I know what it was that I screwed up.
In September of this year Volvo driver Seldon Cooper flipped his 240s odometer to 000000, driving over a million miles in 26 years. That translates to almost 40k miles a year between PA, MD, NJ and DC. Lehman Volvo of Mechanicsburg, MD held a celebration for the turnover and produced the charming video above.
If you’ve ever wondered what it would look like if a giant rooster humped a Volvo 245 you’re in luck. This weekend marks the release of “Fun Size”, a Halloween themed movie starring Victoria Justice and featuring a slick yellow brick as a goofy nerd’s inadvertent party vehicle. The hilarity meets its climax at the local drive in when the wagon is backed into a huge fowl. Oh the humanity!
The banana brick even made it to the movie poster. Click for the full image.
