The strapping young lad above is Sune Larsson from Stockholm, Sweden. According to the 1979 issue of Din Volvobutik:
Sune äger en Volvo 144 av – 72 Ã¥rs modell. Den har gÃ¥tt over 74.000 mil och har gjort Sune till vinnare i vÃ¥r tävling om vilken Volvo 140 som rullat längst.
Anyone care to translate? I assume he drove over 74,000 miles in 7 years? Was that a feat of derring-do in the late 70s? Ten thousand miles a year is an average commute these days. Regardless, that’s one proud Swede.
About: I found a trove of scanned Volvo brochures and miscellany on a server from Sweden a while back and will be trickling the best images out over time. They’re collected under the category “Marketing a Tank“.
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This man named Sune won some kind of competition with his 1972 144, he has driven at least 74.000 Swedish miles, that’s 740.000 km. Must have been a long time ago this competition. In true Swedish tradition he has different kinds of wheels on his Volvo.
Mil in sweden is ten kilometers so Sune drove his volvo 740.000km.
nice page.
Gisli Eliasson Iceland
(proud owner of 1990 240 statin W)