My hatred for the latest Toyota Highlander commercials knows no bounds. Yes, children, you should feel humiliated if your parents can’t afford to buy the latest, super-ginormous monster truck laden with electronic garbage to tote your entitled asses to and from your rich suburban school.

While Jalopnik protests the disparaging remarks made against the Corvette-engined Buick Roadmaster, Sociological Images nails the underlying shame the ad is intended to invoke: “If you’re too poor to buy a brand new mid-range SUV, you suck.”

Another ad in the series, entitled “Kid Cave“, is particularly disgusting because it tells kids they should just plug in their headphones and cut off all communication with their parents, as if it’s a good thing. The scene of the wedding-singer parents is funny, but in my car it’s rare that I get to listen to my own music with the kids.

Rather than enjoying listening to music TOGETHER, I guess I should be isolating my kids by covering their ears with headphones and listening to whatever I want. Seems the Toyota ideal is to have all the members of the family walk around plugged into their own electronic devices, silent on the outside and ignoring each other.

BONUS: More analysis on Hipster Runoff