Tag Archives: Volvo For Life

The Big Money Doesn’t Know Clunkers

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Slate’s finance site “The Big Money” launched in fall of 2008, while I was working at Condé Nast’s competing finance site Portfolio.com. Just because I got laid off in a round of firings at Halloween doesn’t mean I harbor any ill-will towards “The Big Money”. Two separate sites with two different agendas. OK.

Now that my disclaimer is out of the way, WTF is up with “The Big Money”?! They’ve posted a photo album of cars they claim will be junked in C4C. Both the intro and first slide feature a Volvo 240. Sorry, but our precious bricks get better than 18MPG and aren’t eligible for C4C. While Matt DeBord’s copy is cute, it’s obvious he didn’t do his research. They had to pull the BMW 325, diesel Mercedes and Mazda Miata (!) slides after a commenter pointed out they have better fuel economy than the program calls for.

Matt, please visit cars.gov. It’s a horrible site, I know, but somewhere beneath the UI you’ll find eligibility requirements and a list of vehicles.  Dry the tears from your eyes, stand up and rejoice! Four of the ten cars you’ve mourned as dead will still be here to drive another day.

10 Things I Hate About You

10things_240_interiorABC Family has a new show based on the 1999 movie “10 Things I Hate About You” and from the promo it looks like a Volvo 240 is once again used as a prop to symbolize  and extend the personality of one of the main characters. The driver is Kat Stratford, played by actress Lindsey Shaw. From the character description on the ABC site:

A feminist with a razor-sharp tongue, Kat possesses a strong sense of self and a keen scorn for the trappings of high school. She does have a softer side under that tough exterior, though — a fact she keeps closely guarded.

The 240 matches perfectly, as it’s the complete opposite of the trendy new vehicles the other kids in the school drive. You’ve got to have a “strong sense of self” to be seen in this tank-on-wheels. She even uses it as a weapon, getting into a battle over a spot in the school parking lot.

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The characters play chicken over a parking space until Kat’s rival calls her car a dinosaur. Kat then nonchalantly rams into the front of her opponent’s  Mini-Cooper, tearing off the bumper and sliding into the spot. She strides out and says “My dinosaur wanted to Jurrasic park, here.” Oh snap! Groan…

While the car may look out of place, old and insignificant, Kat uses it as a source of power and violence, establishing herself as someone who is unafraid to use brute force to get her way, regardless of the consequences to her reputation.

From the sound of the audio track, Kat is packing V8 power under the hood of her Swedish iron. The sound emerging from under the hood as she slides into the space doesn’t match any brick I’ve heard.

Fishy Brick

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The “Sashimi Tabernackle Choir” is an 80’s 240 that was outfitted with two hundred fifty “Billy Bass”-type automated rubber fish and lobsters. Built in 2001, the choir syncs the reverse engineered robots to orchestrate music for parades in Texas.

With wry humor they document the process here, including this comment on why they used the 240:

Volvos make the best Art Cars because (A) they have nice thick metal to bolt things to, (B) they last forever, and (C) when bystanders start throwing stuff at you, you need a nice solid car around you.

The Lobster conductor at 1:03 in this video is kinda’ frightening.

Check out more parade cars here.

Photo from SashmiTabernacleChoir.org